Mobile

Progressive Web Apps (PWA): Why your site should be one

Progressive Web Apps (PWA): Why your site should be one

Progressive Web Apps combine the best of web and native applications. Installation from browser, offline functionality, push notifications: discover why PWAs dominate in 2025.

📱 What is a PWA?

A PWA is a website that behaves like a native mobile application, without requiring download from an app store.

✨ PWA Characteristics:

  • Installable: add to home screen without app store
  • Offline-first: works even without internet connection
  • Fast: instant loading thanks to caching
  • Responsive: adapts to all screens
  • Secure: HTTPS mandatory
  • Engaging: push notifications possible

💰 ROI and Measurable Benefits

📈 Famous Company Cases:

  • Twitter Lite (PWA): +75% tweets sent, -70% data consumed
  • Starbucks PWA: 2x increase in daily orders
  • Pinterest PWA: +40% time spent, +44% ad revenue
  • Alibaba PWA: +76% conversions from iOS
  • Uber PWA: loads in 3s on 2G networks

🛠️ How to Create a PWA in 2025

1. Manifest.json

{
  "name": "My PWA App",
  "short_name": "PWA",
  "start_url": "/",
  "display": "standalone",
  "background_color": "#000000",
  "theme_color": "#dc2626",
  "icons": [
    {
      "src": "/icon-192.png",
      "sizes": "192x192",
      "type": "image/png"
    },
    {
      "src": "/icon-512.png",
      "sizes": "512x512",
      "type": "image/png"
    }
  ]
}

2. Service Worker

// service-worker.js
const CACHE_NAME = 'v1';
const urlsToCache = ['/', '/styles.css', '/app.js'];

self.addEventListener('install', event => {
  event.waitUntil(
    caches.open(CACHE_NAME)
      .then(cache => cache.addAll(urlsToCache))
  );
});

self.addEventListener('fetch', event => {
  event.respondWith(
    caches.match(event.request)
      .then(response => response || fetch(event.request))
  );
});

3. Registration

// app.js
if ('serviceWorker' in navigator) {
  navigator.serviceWorker.register('/service-worker.js')
    .then(reg => console.log('SW registered', reg))
    .catch(err => console.log('SW error', err));
}

🚀 Frameworks with Built-in PWA Support

⚛️ Next.js + next-pwa

5-minute setup. Automatic offline support.

🅰️ Angular PWA

ng add @angular/pwa - Pre-configured service worker.

💚 Vue.js PWA Plugin

@vue/cli-plugin-pwa for Vue CLI.

⚡ Vite PWA Plugin

vite-plugin-pwa for Vite/React projects.

📊 Complete PWA Checklist

✅ Essential Requirements:

  • ☑️ HTTPS enabled (mandatory)
  • ☑️ Manifest.json configured
  • ☑️ Service Worker registered
  • ☑️ Icons 192x192 and 512x512
  • ☑️ start_url defined
  • ☑️ display: standalone
  • ☑️ Responsive design (mobile-first)
  • ☑️ Performance > 90 (Lighthouse)
  • ☑️ Works offline
  • ☑️ Fast load time < 3s

🔔 Push Notifications

PWAs can send push notifications like native apps:

  • User engagement +88% on average
  • Abandoned cart reminders
  • Promotional alerts
  • Update notifications

⚠️ Limitations to Know

⚡ Points of Attention:

  • iOS: limited support (no push notifications on Safari)
  • Limited storage (50-100MB depending on browser)
  • Not all native APIs available (limited Bluetooth, NFC)
  • Installation less obvious than app stores

🎯 Conclusion

In 2025, not having a PWA means losing 40% of potential mobile conversions. Users prefer adding a PWA to their home screen rather than downloading a 200MB app.

Immediate action: Test your site on Lighthouse, enable HTTPS, add a manifest.json and a basic service worker. Your PWA can be operational in one day!

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